February 21, 2012

What women want... Scotch!

All Brick ever wanted was to watch the damn football game.
It's only been 2 months since we opened our little jackashack and we're overjoyed by the reception we've received so far. Everyone's been incredibly complimentary of our digs, our coffees and our whiskies. Thank you, thank you, thank you! It's still early on in the game for us and we're planning some big stuff come springtime so stay tuned for more. We're still learning to fly and figuring out what works and what doesn't.

Liars, the whole lot of 'em
The 'movement'
The biggest surprise by far for DVLB?… our whisky customers. It's made us very happy little deerbunnies to see so many women showing an interest in whisky. A sea change? If so, bring it. The girls are showing the boys how it's done. And it's not the groups of giddy girls out on a Friday all dolled up just looking for a one-night stand with the dram. No, our fine lady-patrons are regulars; and regulars with a discerning appetite otherwise known as malt madness. A power struggle? I doubt it. Women are smarter than that. Whisky is that beautiful elixir that takes a real dedication. Maybe women are just better at commitment. 

Some starter points for the lads and lassies

1. Try real hard (don't be a try-hard) not to make a funny face when you feel the 'burn'. Embrace it, make it your friend and sail away to that happy place with it. Also, it doesn't have to burn… just sip'er slow.
2. It's not jagermeister. Sip it. Slow. Relax. Put the iPhone down & contemplate the fact that it took 10+ yrs for this fine spirit to reach your lips and bestow upon you this new found joy.
3. Ask questions. The world of Whisky is vast, we'll hold your hand through this. Slow and steady
4. Water awakens whisky's flavours. Drinking it neat is not a prerequisite.

I'm sorry, we're all out of ice. You'll have to drink it neat like a man.
Women of Whisky
The whiskey dame
Marketing blog Extra

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